The playbook library
Launch discipline, written down. Six playbooks covering the full arc: the final 48 hours, the cutover, the rollback you rehearse before you need it, launch day, week one, and your first incident.
The 48-hour preflight
Scope freeze, final staging pass, backup and restore drill, rollback rehearsal, comms scheduled, and the go/no-go decision with real criteria.
DNS cutover
Lower TTLs early, verify every record, time the certificate, run the cutover window step by step, and know exactly how to roll back.
Rollback runbook
What qualifies as a rollback, who has the authority to call it, database migration safety, and the blameless post-rollback review.
Launch day
The morning checklist, monitoring posts, the comms sequence, triage roles so nothing falls through, and the end-of-day review.
Post-launch week
The day-by-day cadence for your first seven days live: metrics to watch, bug triage SLAs, daily feedback review, and the retrospective.
Incident first response
Detect, acknowledge, assess, communicate, mitigate, resolve, review. Your first incident, handled calmly instead of chaotically.
Start with the score. The playbooks tell you how; the assessment tells you what you're missing. Run the score →